Tuesday, September 14, 2010

India and Her Neighbors : All about cricket

[Just to follow up on my previous post]
In the last post we googled the media war between India and her neighbors. This time, we'd dig deeper into Indian mind with their attitude towards neighbors.



I used Google trends this time to find out what Indians are looking for in Google. Indians do few searches on terms Pakistan and Bangladesh. As per google trends, per 70 searches for India, 1 search is for Pakistan and 0.3 is for Bangladesh.

If we look at Bangladesh-Pakistan comparison, we see the term Pakistan is searched most in Punjab, the state adjacent to Pakistan. Similarly, the term Bangladesh is searched most in West Bengal, the cultural twin of Bangladesh. In fact West Bengal is the only state in India (and Kolkata to be the only city), which searched more for Bangladesh than for Pakistan. It can be explained easily.



Digging a bit deeper, I selected 2010 replacing "All years" to see what the current trend is. Interestingly, throughout the month of January, Bangladesh remained on top of Pakistan in Indian search world. Why? India-Bangladesh cricket series was on that month. It started off with the first match of the tri-series on 4th Jan and the last test ended on January 27th.

More interestingly, Pakistan did climb a lot towards the end of the year through betting news, still doesn't touch the height of Bangladesh in the beginning of the year. Why? Because cricket reigns in India.

Need another verification? Go back the the first image and see the tall red spike to the left of the image. It's really that tall - people searched for Pakistan frequently. Why is that? The India-Pakistan cricket series was on. That's the last time India played Pakistan and the search never climbed that height again.

Continue the topic to my next post ...

No comments:

Post a Comment